If you do not currently have business cards designed for your company, you may be wondering if it is worth spending money on having some new ones designed. After all, business cards are going out of fashion, aren’t they?
In fact, this is not true at all, as business cards are still very popular with those that understand what an advantage they can be. To any business.
These are just a few of the benefits having well designed business cards can give you.
You stand out — If you have a high quality, well designed business card, you will stand out from those that either do not have one or have one that has been badly designed.
Make sure you pay for a qualified designer to design your cards. Then have them printed on heavy cardstock, in high quality ink, and have a memorable and interesting design. Include all your contact information and a little blurb about your company, and all of these things together will really make you stand out.
A good advertising tool — Even though business cards have been being used for over a hundred years, so many people still do not really think of them as an advertising tool.
In fact, a good business card that is well designed can often get you more attention than paying for a billboard ad or a TV spot.
That is because you cannot only hand out business cards to advertise your company and what you do, you can enclose them in every piece of mail you send. You can fix them to notice boards in cafes, supermarkets, libraries and universities. You can use them as a mini advertisement and slip them into magazines connected to your company.
When you also factor in you only pay pennies per card, this is one of the cheapest forms of advertising as well.
Business cards make you look legitimate — You would think that in this age of mobile electronics, having business cards would make you and your business seem to be out of touch. In fact, the opposite is true.
In most cases, not only does someone with a business card seem even more business-like, many people that have them and use them are felt to be more legitimate. That is because investing money in business cards lets people know you are serious about what you do.
With this in mind, a well-designed business card will make you look even more legitimate.
Speed is essential — While many people seem to think giving someone your contact information while standing there as they tap it into their phone is the right way to do things, in many cases it is not.
After all, when you really think about it, it is far slower to have your contact information added to someone’s phone as it is to just hand them a well-designed business card. They will remember you longer too.